What is Kick Cancer?
Kick Cancer is a new campaign from Shanab, a men’s health initiative by Friends of Cancer Patients’ (FOCP) UAE that addresses prostate and testicular cancer by tapping into the emotive force of football as a catalyst to effect positive change and awareness. With a series of activations, including celebrity endorsements from international football players such as Luis Suarez and renowned football duo F2 Freestylers, the #BinChallenge which is a viral activations that allows anyone and everyone from all over the world to be part of this innovative campaign, and school outreach programmes across the UAE, Kick Cancer utilizes the adhesive power of the sport to communicate the positive message “from good football, to football for good.” The campaign will educate the general public on prostate and testicular cancer, encourage regular screening, and raise funds to support the work of FOCP in the UAE.
What is the #BinChallenge?
The #BinChallenge, a part of the #KickCancer2018 campaign is a viral, video challenge open for public participation. It requires participants to kick a ball signifying cancer into a bin in a fun, creative way and then nominate three other people for the challenge. The challenge will gain momentum with the support of local and international footballers including Luis Suárez, F2 Freestylers, Omar Abdulrahman, along with Kris Fade, Anas Bukhash, Hollaphonic, Chris McHardy and more.
Why is this essential?
Our key message is: “1 in 3 males will get cancer in their lifetime. Early detection saves lives, so visit your doctor and get screened today.”
What do we want to achieve?
How can I support?
تلقى الأخبار العامة، التحديثات والمعلومات